Metrics
Reach
The number of unique accounts that saw your content at least once.
Reach is the count of unique accounts that saw a piece of content. Unlike impressions, it doesn’t double-count people who saw your post more than once.
Reach is split into organic reach (people who saw it for free, via the feed, search or recommendations) and paid reach (from ads). Growing organic reach is the goal of most content strategies, because it scales without ad spend.
Reach is driven by content quality and early engagement: the more people interact quickly, the more the algorithm shows it to new audiences.
Compare reach to interactions with the engagement rate calculator for a truer measure of performance.