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Influencer Earnings Calculator

Estimate a fair sponsored-post rate from your follower count, engagement and niche. A starting point for pricing your collaborations.

Not sure? Use the engagement rate calculator.

How creator rates are estimated

This calculator uses an industry-style model: a per-1,000-follower base rate that varies by platform, multiplied by an engagement factor (engaged audiences are worth more) and a niche factor (commercial niches command premiums). The output is a realistic anchor for negotiation, not a fixed quote.

Use it to negotiate up

Show brands your engagement rate, audience quality and results. A focused micro-account frequently earns more per dollar than a larger, disengaged one — which is exactly why real, relevant growth beats vanity metrics.

Frequently asked questions

How much do influencers charge per post?
A widely used baseline is around $10 per 1,000 followers for a sponsored post, but real rates swing massively with engagement, niche, platform and usage rights. High-engagement micro-influencers often out-earn larger, passive accounts.
How is this estimate calculated?
We start from a platform base rate per 1,000 followers, then apply an engagement multiplier and a niche multiplier. It is an industry-style estimate, not a quote — use it as a negotiation anchor.
Do micro-influencers get paid?
Yes. Brands increasingly prefer micro (10k–100k) and nano (under 10k) creators because their engaged, trusting audiences convert better per dollar.
What increases my rate the most?
Engagement rate, niche commercial value (finance, tech and beauty pay more than general lifestyle), content usage rights, exclusivity, and a track record of driving sales.