Monetization
CPM (Cost Per Mille)
The cost an advertiser pays per 1,000 impressions — a core metric for ad pricing and creator earnings.
CPM stands for cost per mille — the cost per 1,000 impressions. It’s a standard way to price advertising and a key driver of creator revenue from ad-supported platforms.
For example, a $5 CPM means an advertiser pays $5 for every 1,000 times their ad is shown. On YouTube, your effective earnings depend on CPM (and RPM, revenue per 1,000 views after the platform’s cut), which varies by niche, season and audience location — finance and tech command far higher CPMs than entertainment.
CPM also helps you sanity-check sponsorship offers: a brand effectively pays a CPM for your audience’s attention.
Estimate your sponsored-post value with the influencer earnings calculator.